About

PERXEL

Perxel is a boutique web studio led by Phúc Bùi, a full stack developer with years of agency experience, and a registered company in Vietnam.

Built in an agency environment

Phúc Bùi is a full stack developer with years of experience inside agencies. He was a Frontend Team Lead and coordinated the technical side of hundreds of projects.

He has worked for clients across many industries: education (RMIT), large companies (REE, Long An International Port), hotels (Mia Saigon, The Deck Saigon) and brands such as Yadea, Sakura and Sun DMD.

A technical partner for agencies and designers

White-Label Development

Perxel works with an agency as its in-depth technical team, under NDA, and keeps the agency's brand front and centre with its clients.

Technical consulting

Support across the whole project: clarifying scope, estimating cost, answering technical questions during a pitch, then running the build and the handover.

Shared thinking

The collaboration goes both ways. Perxel shares practical experience with responsive behaviour, animation and performance, which designers can reuse in their next design system.

Expertise

What Perxel is good at

Interface & Interaction

Perxel speaks the designer's language and brings static designs into the browser with web animation and micro-interactions. Technical feedback starts at the sketch stage, so layout breakpoints get solved early and the design holds up in a real browser.

Engineering Solutions

Perxel builds what sits behind the interface: websites tuned for PageSpeed and Core Web Vitals that keep their SEO, plus an API and MCP layer so ChatGPT, Claude or Gemini can work with a company's own data. The solution is picked to fit the real budget, and the client keeps ownership of the codebase and the API accounts.

How Perxel approaches layout and web interaction

Perxel's core strength is reading how a design is built: spotting the patterns in it and breaking the layout down in a clear, methodical way.

It is not a mechanical copy job. Perxel works with the designer to fill the gaps a static design leaves, and to find the most natural responsive behaviour on real devices. Static designs reach the browser through web animation and micro-interactions that feel natural, so the site keeps its proportions and responds well across devices.

Technology and AI

At Perxel, technology and AI are tools. They save time on repetitive work and help keep a client's long-term running costs down.

Tools that save time

AI helps with writing and testing code, which shortens delivery while the technical quality stays under review.

Practical for the client

Perxel picks the technology that fits the project (WordPress with Gutenberg and NectarBlocks, Next.js with TinaCMS, Webflow) and builds custom plugins when needed, such as an AI-powered translation system, to cut the long-term cost of running the site.